Fashionable Fashion Study Tour | Australia Fashion Week Worth Visiting
Every fashion practitioner, whether it’s a fashion business president or a fashion buyer, knows that in the fashion industry, mastering information gaps and leading trends can always bring dividends and competitiveness to your business. That’s why fashion buyers and CEOs and executives of large fashion companies arrange time to visit overseas markets every year. Among them, Paris Fashion Week and Milan Fashion Week are the most popular, followed by important fashion trends such as New York, London, Los Angeles, and Tokyo.
In 2024, we received an invitation from the official brand of Australian Fashion Week for the first time, allowing us a limited number of spots to participate in the week. This fashion week will take place from May 13th to 17th, 2024, with numerous runway events featuring local designers, international buyers, media, and celebrities. Throughout the fashion week, there are also many lectures and group forums by key industry figures, making it the best time for global fashion buyers to explore the emerging fashion trends in the southern hemisphere.
Q: In Australia, which fashion brands and fashion lifestyle fields are the focus of investigation? What business opportunities are worth seizing?
- Nature and urban inspired design style
- Eco friendly and sustainable brands
- Outdoor and sports brands
- Fitness and Lifestyle brand
- Emerging designer brands
- Healthy organic beverages and food
Australia boasts magnificent and diverse natural scenery, with spectacular red soil landforms, stretches of coastline, and abundant wildlife. These landscapes inspire fashion designers and are reflected in their works. Natural elements such as rich colors, textures, and forms are integrated into the design, presenting a combination of nature and modern cities. This fusion brings a comfortable and fashionable style, reflecting Australia’s unique lifestyle and environmental awareness. Brands such as Carla Zampatti, Zimmermann, Camilla and Marc, Sass&Bide, etc.
Image: Confirmed brand Carla Zampatti participating in this Australian Fashion Week
Australia is proud of its culture that values environmental protection and sustainable development. Here, brands such as Outland Denim, Biome, and Spell&The Gypsy Collective represent this value. They are committed to using environmentally friendly materials, fair production processes, and social responsibility to promote sustainable fashion and lifestyle. These brands not only consider environmental impacts in product design and production processes, but also actively participate in environmental initiatives and social responsibility projects, contributing to building a more sustainable future.
Image: The FY23 impact report environmental project by the local Australian brand Spell&The Gypsy Collective.
Australia has many eye-catching emerging design brands, representing the innovation and vitality of the country’s fashion industry. Some of these brands include Acler, known for its unique cutting and modern design style; Christopher Esber, a renowned Australian designer, is renowned for its minimalist lines and exquisite craftsmanship; Albus Lumen, a brand that emphasizes comfort and minimalist style, is highly sought after for its lightweight fabric and simple design; And Matin Studio, breaking through traditional women’s clothing brands, is popular for its fresh and lightweight design style. These brands blend innovation, uniqueness, and fashion sense, injecting new vitality and style into Australian fashion design.
In this era where lifestyle and health are gradually being accepted, fashion brands focus on comfort, sportiness, and high quality, providing consumers with diverse choices has become inevitable. In Australia, CSB (Cotton On Body) is renowned for its fashionable design and high-quality fabrics, focusing on providing comfortable and fashionable women’s sportswear and lingerie collections. Whether for fitness training or daily wear, CSB’s products can meet the comfort and fashion needs of modern women.
In addition, many shopkeepers and lifestyle conscious fashion brands must examine Australia’s healthy organic beverage and food industry. These brands are committed to promoting sustainable development and environmental concepts, providing consumers with healthier, natural, and organic food and beverage choices. Why they can make this category globally renowned, and how to do marketing and internet celebrity promotion in the field of healthy lifestyles are also worth exploring for our fashion executives and buyers this time.
Q: What are the highlights of the itinerary?
Official runway and events of the First Australian Fashion Week
Second independent designer brand visit
Third designer collection exhibition hall and showroom
Visit to the fourth largest chain fashion brand and enterprise
Lecture by the Fifth Fashion Opinion Leader/Fashion Expert
Visit to the Seventh Fashion School
Visit the Eighth Super Beautiful Natural Scenery and Experience Local Culture
Image: Message from Natalie, Vice President of IMG, the organizer, titled “Bringing Australian Fashion to the World”
Examining fashion lifestyles and conducting in-depth market research is not only to gain new inspiration and creativity, but also to capture the pulse of the market and understand consumer needs and trends. By conducting market research in different regions around the world, fashion practitioners can better grasp the pulse of the global fashion industry, gain early insights into future trends, and thus win greater business opportunities for their businesses.
The quota for this study tour is extremely limited,
Please contact our study tour consultant as soon as possible for fashion CEOs and fashion buyers who want to register.
Study tour time: May 12-19, 2024 (7 days and 8 nights)
Travel details: Obtain after registration.
Review of previous study tours:
Tokyo
West Coast of the United States
Paris Milan
Israel