After three years of the epidemic, Boyang Fashion Group from Ningbo, China, has achieved impressive performance in its online brand sales layout as a cutting-edge home clothing brand – GUKOO Fruit Shell.
Who is Boyang? Boyang Holdings Group’s predecessor, Yongfeng Fabric Factory, was founded in 1958 and is a pioneer in China’s textile industry. After more than a decade of development, it has now become a comprehensive group company with billions of assets, more than 16000 employees, and controlling more than 30 of its subsidiaries. At present, it has multiple clothing brands such as Tangshi, Demana, and GUKOO Fruit Shell.
Since its inception, GUKOO Fruit Shell has been committed to designing “unique home clothing”. In FashionReal’s view, GUKOO’s uniqueness comes from their so-called “home clothing”, which combines the absolute fashion attribute of “everyday wear”. This attribute not only embodies the trend of fast fashion, but also satisfies people’s pursuit of comfort, warmth, healing, and relaxation provided by home clothing.
In addition, GUKOO is extremely skilled in selecting authorized international original IP collaborations, and has gained a wave of teenage fans through collaborations with Disney (Mickey Family, Snow White, Mary Cat) and HelloKitty. This also laid the foundation for GUKOO’s decision to collaborate with French fashion designer Francisco Terra.
Francisco Terra has worked at high-end fashion houses such as Givenchy and CARVEN, and her own designer brand, Neith Nyer, has been on the official list of Paris Fashion Week for six consecutive seasons. In recent years, MALDITO Madito, the leading brand, has been supported and promoted by New York Fashion Week, Galeries Lafayette Art Foundation in Paris and Paris Ass Book Fair with the concept of anime, Y2K, virtual fashion, digital art, comic series and other diversified and all art concepts. Francisco Terra is also a recipient of numerous international designer awards, including the ANDAM Fashion Awards.
This collaboration is inspired by “Lisbon Sisters” and focuses on the gentleness limited to girls.
There are three Drop products on the shelves this time, and more styles will be available on the brand’s Tmall official website.
We can see that whether it is e-commerce brands or physical offline brands, Chinese fashion brands are already taking an international brand building path. Whether it is well-known IP collaborations or hiring designers with work experience and background in top international luxury brand fashion houses, they are all brave attempts for brands to constantly innovate and self innovate.
FashionReal is truly fashionable. As the most innovative fashion consulting company in China, in the past 8 years, we have continuously empowered more fashion entrepreneurs and brands to participate in the international fashion industry. In product design, brand thinking, and creative fashion marketing, we provide brands with more dimensions of thinking and value enhancement services.
In 2023, FashionReal launched and delivered fashion executive study tour groups in the Middle East, Paris, Milan, Tokyo, Los Angeles, San Francisco, and Seattle. The fashion executive study tour groups for Milan Fashion Week and Paris Fashion Week launched in February 2024 were already full. The Tokyo Fashion Week in March and Japan itinerary were also launched recently, opening a recruitment campaign for fashion executives. If you are interested in our Tokyo Fashion Week, or if you have any questions related to international designer brand collaborations, brand going global, or enhancing design creativity, please do not hesitate to contact us now.