Chana Marelus is a famous Israeli wedding designer, whose unique design lies in incorporating some surreal fairy tale colors into her clothing, while also using simple practice rounds and design to tidy up the imagination that has blossomed excessively.
With a diverse upbringing, she was born in Antwerp, Belgium and moved with her father and family to Israel at the age of 12.
Influenced by her mother’s love for Vogue magazine, she also developed her own unique aesthetic and, after establishing the brand, created the ideal wedding dress with slightly playful hand embroidery and beading; In addition, the fresh and elegant use of colorful colors, matching with reality, showcasing contrast, and majestic layered cutting are also design features that distinguish Chana Marelus from its competitors.
Chana Marelus is located in Tel Aviv, central Israel. The design of a classical and elegant space includes an evening dress display room, a bridal dress display room, a cute living room for customers to relax, and an internal studio. Her works are concise and clear, but exquisite and complex. Each design is unique, made with high-quality materials and impeccable craftsmanship. Handmade embroidery and beading reflect an unparalleled attention to detail.
Chana Marelus excels at blending contrasting fabrics to create a soft, feminine effect. Chana Marelus’s clothing is suitable for wearing formal attire between wedding dresses and harmony, and can also become a beautiful dress for the bride on the wedding red carpet.
Below, I will analyze the main reasons why Chana Marelus has become a leader in the current mainstream wedding dress market.
Dual Duel: Traditional Impressionist Wedding Dress vs. Modern Impressionist Wedding Dress
With the development of the times, people’s concept of choosing wedding dresses has also been subtly influenced. According to the research and investment forecast analysis report on the Chinese wedding industry market, the demand for niche and personalized weddings among young people active in the mainstream market is on the rise.
For the younger generation, traditional and complex wedding dresses are no longer their first choice, and unique wedding dresses are the characteristics they are pursuing now. The younger generation’s requirements and views on wedding dresses are gradually changing. Unlike the older generation, they are more interested in fashionable, personalized, convenient and efficient wedding dresses.
According to data from Bridebook, the search volume for “casual wedding dresses” on the website increased by 158% year-on-year in January 2021. Nearly 70% of brides gave up traditional wedding dress customization, and the search volume for “casual wedding dresses” on the e-commerce platform Etsy also showed an increasing trend in 2021.
According to data on the Xiaohongshu platform in 2022, there were 40000 notes for light wedding dresses and 420000 notes for minimalist wedding dresses. Light weddings, such as travel weddings and outdoor weddings, often appear on social media with simple rituals paired with light wedding dresses. Some niche minimalist wedding dress designs are currently the backbone of the market. Chana Marelus’s design style is simple and atmospheric, which is very in line with the mainstream aesthetic of the current market.
Chana Marelus is a famous Israeli wedding designer, whose unique design lies in incorporating some surreal fairy tale colors into her clothing, while also using simple practice rounds and design to tidy up the imagination that has blossomed excessively.
With a diverse upbringing, she was born in Antwerp, Belgium and moved with her father and family to Israel at the age of 12.
Influenced by her mother’s love for Vogue magazine, she also developed her own unique aesthetic and, after establishing the brand, created the ideal wedding dress with slightly playful hand embroidery and beading; In addition, the fresh and elegant use of colorful colors, matching with reality, showcasing contrast, and majestic layered cutting are also design features that distinguish Chana Marelus from its competitors.
Chana Marelus is located in Tel Aviv, central Israel. The design of a classical and elegant space includes an evening dress display room, a bridal dress display room, a cute living room for customers to relax, and an internal studio. Her works are concise and clear, but exquisite and complex. Each design is unique, made with high-quality materials and impeccable craftsmanship. Handmade embroidery and beading reflect an unparalleled attention to detail.
Chana Marelus excels at blending contrasting fabrics to create a soft, feminine effect. Chana Marelus’s clothing is suitable for wearing formal attire between wedding dresses and harmony, and can also become a beautiful dress for the bride on the wedding red carpet.
Below, I will analyze the main reasons why Chana Marelus has become a leader in the current mainstream wedding dress market.
Dual Duel: Traditional Impressionist Wedding Dress vs. Modern Impressionist Wedding Dress
With the development of the times, people’s concept of choosing wedding dresses has also been subtly influenced. According to the research and investment forecast analysis report on the Chinese wedding industry market, the demand for niche and personalized weddings among young people active in the mainstream market is on the rise.
For the younger generation, traditional and complex wedding dresses are no longer their first choice, and unique wedding dresses are the characteristics they are pursuing now. The younger generation’s requirements and views on wedding dresses are gradually changing. Unlike the older generation, they are more interested in fashionable, personalized, convenient and efficient wedding dresses.
According to data from Bridebook, the search volume for “casual wedding dresses” on the website increased by 158% year-on-year in January 2021. Nearly 70% of brides gave up traditional wedding dress customization, and the search volume for “casual wedding dresses” on the e-commerce platform Etsy also showed an increasing trend in 2021.
For Chana Marelus, her diverse life background has deepened her thinking about multiple ethnic cultures. She perfectly integrates Western and Middle Eastern cultural elements into every of her works, allowing us to see the shock and charm from the collision of different cultures.
This unique beauty has attracted more and more consumers, and her wedding dress is a popular item for many celebrities attending events. For example, the famous Korean movie star Xu Ruizhi made a stunning appearance at the Busi Ri Film Festival wearing a simple and tight white dress from Chana Marelus.
In this constantly changing market trend, we should have our own unique aesthetics, independent thinking, and more importantly, become creators of trends, rather than followers of popular products in the market.
Women’s beauty should not be restricted or labeled, and they should be brave enough to showcase their uniqueness. More and more wedding dress designers are constantly breaking free from constraints, breaking conventions, and injecting more diverse thinking and deeper attention into their designs, elevating the inherent concept of sacred wedding dresses.
Welcome everyone to enter Chana Marelus’s wedding kingdom with FashionReal and experience her unique perspective together!
