Speaking of Beautiful Country, it is not difficult to see from various American dramas and movies that it is a country full of fashion and trends! The reason why I chose Beautiful Country again for this study is all due to my passion for fashion.
As a country with the global fashion capital of New York, there are too many flagship stores, designer studios, and fashion exhibitions of well-known fashion brands here. You can visit fashion weeks, explore boutiques in the fashion district, and attend lectures and workshops at fashion schools. Unlike before, this study also mixed the exclusive technology and culture of the West Coast of the United States, as well as a trip to Tiktok headquarters.
Tiktok, as the first popular application of a Chinese company in the US market, has quickly gained the love of people from all walks of life in the United States, including many celebrities, due to its use of advanced algorithms to achieve personalized video sharing, and its simple and fast production method, easy and realistic social experience. I had a conversation with some designers and creative teams on TikTok this time, listening to them share many insights about fashion and creativity. Fashion is not only an external expression, but also a way of thinking and attitude towards life. These insights provide forward-looking inspiration for the study tour team’s future creations.
Highlights of the itinerary
- Top lecturer’s zero distance sharing
University of Washington
UC Berkeley
2. Tourism of distinctive cultural landscapes
MOPOP Pop Culture Museum
3. Top fashion shows
Los Angeles Balenciaga 2024 Autumn/Winter Show
4. Business visits
Amazon headquarters
Starbucks Concept Store
Microsoft Headquarters
Visit to Google headquarters
Tiktok headquarters visit
Silicon Valley Plug and Play
Professional courses
- Breaking the traditional mindset of internet celebrities and creating a journey for the birth of new IPs
I am studying “Cross Cultural Narrative Content Creation Course” with Anna Sophie, an opinion leader/internet celebrity/YouTube producer at the University of California, Berkeley. Anna Sophie is an American television director and host, as well as the creator and host of the globally popular web drama “Sexy Beijing”. He is also a film and television producer and journalist who has recorded Chinese life for over 20 years. She studied Chinese cinema at Columbia University and received a degree in Journalism and Communication from the University of California, Berkeley. She has lived in Beijing for many years and is fluent in Chinese.
The reality show “Sexy Beijing” won the “Best Original Documentary” award on Tudou.com, with over 15 million views on YouTube and Chinese online sharing.
2. Experience the entrepreneurial pulse of Plug and Play in Silicon Valley
Plug and Play, which has deep cooperation with the luxury goods and fashion industry such as Kaiyun Group, Nike, Lafayette Department Store, and Desigual, has invested in 2500 early-stage startups. Currently, it has more than 30 unicorns, including PayPal, 700 large enterprise partners, and 50 global innovation accelerator physical nodes!
3. Experience the Art and Culture of Seattle
The MOPOP Museum of Pop Culture, founded by Paul Allen in 2000, is one of the important venues in the cultural and artistic fields of Seattle and even the entire United States. Having a rich collection of precious exhibits in fields such as music, movies, television, and games. Regularly hold various themed exhibitions, concerts, lectures, and educational activities
4. Fashion breaking ice, innovative design leading the trend
Balenciaga has always been synonymous with being an actor and avant-garde, and this runway show is full of a unique understanding of fashion and innovation in tradition. From the setting of the runway to clothing design, to the model runway, every detail is filled with a unique understanding of the transformation of tradition and fashion.
The architectural design and decoration at Tik Tok headquarters are simply eye-catching. Fashionable elements can be seen everywhere, from color matching to office decorations, every detail exudes a fashionable atmosphere. These designs are not only for decoration, but also to create a dynamic and creative work environment. Imagination is not bound by any constraints here. It has a certain American cultural style.
In the United States, experience and learn the latest fashion concepts and technologies, communicate and interact with fashion enthusiasts from all over the world, experience the fashion styles of different countries, appreciate the power of innovation during fashion week shows, and understand the inner thoughts of fashion celebrities.