In the post pandemic era, with the crazy iteration of business, the emergence of new business talents, the competition for online traffic, and the hard work to find popular products, some clothing professionals have already participated in fashion weeks, exhibitions, markets, and business districts around the world at the fastest speed. In the online traffic war, costs are increasingly high, live streaming is infinitely competitive, and products urgently need to be polished due to the headache of return rates. At this moment, truly good products, brands that can withstand the test of time, and offline physical industries with refined experiences are once again returning to the sight of many fashion and clothing practitioners. In the nearly 20 years of the development of the fashion industry, Paris, Milan, New York, and London fashion weeks have left the deepest impression on the world. However, many fashion practitioners have repeatedly flown to Japan to “rediscover” this narrow neighbor with a learning and research perspective, hoping to leverage its design creativity, products, services, and brand resources.

When we talk about their latest products and ideas as entrepreneurs in the clothing retail and fashion industry this year, we cannot avoid the word: Japan.

——Zhou Jianping, the founder of Hailan Home, went to Japan to study Uniqlo’s operation and management, and then imitated Uniqlo’s full type self selection sales model to start Hailan Home.
——During his visit to Japan, UR founder Li Mingguang was deeply moved and inspired when he saw ZARA’s first Asian store in Tokyo. Now five rounds of financing have been completed, and the annual sales scale has exceeded 6 billion yuan.
——”The founder of “Little Can Tea”, Du Guoying, once stated that the complete packaging design and sales experience store of Little Can Tea are all tailored to Japanese design master Hideo Kanbara.

There are too many examples to list. This year we organized two trips to Tokyo, and the students also saw flagship stores of Chinese companies such as ICICLE, Bubble Mart, Honey Snow Ice City, and SHEIN in Tokyo. For fashion and retail consumers, there are too many things to see when going to Japan. Striving for excellence, meticulous service details, and experience control, if you want to share the post pandemic era of Chinese consumption.

Of course, this should not be a sightseeing route.

From October 9th to October 15th (7 days and 6 nights), FashionRea collaborated with Diexun Fashion to carefully plan and launch a “Japan Fashion Annual Exhibition Study Tour”.

Please do not fall into the infinite internal competition and dead cycle of the so-called “getting rich through hard work” and “being able to make up for shortcomings through hard work” at present. Truly, this year, all 450 entrepreneurs who have followed us can witness you stopping, going out, and returning. Even communication and mutual empowerment among team members are the greatest energy regeneration.