True Fashion Study Tour | True Fashion Japanese Fashion Study Tour | True Fashion FashionReal Tokyo Fashion Study Art Tour

Do you want to cross millennia of Japanese culture

Do you want to immerse yourself in fashion trends

Do you want to have sensitive insights into business trends

Follow FashionRea1's Japanese research and cross-border search for new blue oceans

March 11th to March 17th, 2024 (7 days and 6 nights)

One of the largest fashion weeks in Asia, Tokyo Lotte Fashion Week is renowned for its professionalism and attracts industry professionals and fashion enthusiasts from around the world. Here, you can enjoy the latest collections of top Japanese and international designers, experience the latest trends and creative design works.

Top fashion event in Asia

2024AW Tokyo Fashion Week

Celebrity Master Course

Course for world-class brand consultants Top Fabric Masters Face to Face Teaching

Group enterprise visits

The largest fashion retail group in Japan Visits to Centennial Japanese Enterprises

Centennial Enterprise Tie Dyeing Experience

Hands on Experience of Traditional Japanese Blue Dyeing Craft

Renowned commercial district inspection

Ginza commercial district Shinjuku commercial district Harajuku commercial district Table Candao Business District Shibuya Business District PARCU commercial entity

Visiting Famous Stores

Dover Street Market buyer store NUNO Roppongi store Regtag vintage store

Designer Studio Visit

Brand Showroom Luxury Art Museum Visit

Immersive experience of Asia's top fashion week, insight into cutting-edge fashion trends, and exploration of business prospects
Exploration and learning of celebrity master courses, top-notch professionals in the industry, to comprehensively enhance one's self-awareness
Face to face communication with group entrepreneurs and designers to understand the brand story concept and explore potential cooperation channels
Visit world-class commercial district stores to meet your needs for competitor analysis, industry research, store location selection, and more

Netada Kiyoshi is a former executive director and senior advisor of Japan’s Muji Corporation. He joined the parent company of MUJI, Seiyo, in 1972 and joined the founding team of MUJI as the head of crystal development in 1979. Okada Kiyoshi emphasizes simplicity and practicality, believing that these are the core values of MUJI. He also has a deep understanding and unique insights into the Chinese market. He believes that the SPA (Manufacturing Retail) model will be an important trend in the future retail industry, and Uniqlo and Muji are both practitioners of this model.

Lingko Suto is an internationally renowned soft furnishing fabric master, founder of NUNO, member of MUJI Advisory Committee, professor at Tokyo University of Design in Japan, and visiting professor at the Central Saint Martin School of Art. His fabric design works have been permanently collected by the Museum of Modern Art, the Metropolitan Museum of Art, the Boston Museum of Fine Arts, the Victoria and Albert Museum, the National Museum of Modern Art, craft galleries, and many other institutions.

ADASTRIA

ADATRIA is one of the largest and most diverse fashion retail groups in Japan, with a diverse range of business sectors. Through the group’s multi brand strategy of operating for over 30 years? Consumer coverage covers various stages from the ages of 10 to 50, meeting the diverse needs of consumers of different ages. We first went to the representative lifestyle brand Nikoand After the investigation, we had in-depth exchanges with the group’s executive director and overseas business unit executives on supply chain, e-commerce, onomatopoeic live streaming, and employee marketing and training systems.

Founded in 1919, initially named Murata Dyer, it mainly engaged in cotton thread dyeing business. After World War II, the bedding fabric used to produce green plum pajamas became popular, with a national market share of over 50% at one point. Mainly engaged in yarn dyeing of towels, indoor products, clothing fabrics, handkerchiefs, etc. In 1989, as a department of Murata Dyeing, the “Blue Dyeing Workshop and Children’s Grass Garden” was established and has continued to this day. The company is famous for its blue dyeing and has won the Japanese Traditional Crafts Award. Listen to the foreman share the company’s history and the history of blue dyeing, and experience traditional Japanese blue dyeing techniques firsthand.