Every fashion practitioner, whether it’s a fashion business president or a fashion buyer, knows that in the fashion industry, mastering information gaps and leading trends can always bring dividends and competitiveness to your business. That’s why fashion buyers and CEOs and executives of large fashion companies arrange time to visit overseas markets every year. Among them, the most popular are Paris Fashion Week and Milan Fashion Week, followed by important fashion trend holy sites such as New York, London, Los Angeles, and Tokyo, which examine fashion lifestyles and conduct in-depth market research.
Leveling with global fashion information enables all of our fashion CEOs to gain unique competitiveness in the global competitive environment, as well as in the context of Chinese fashion brands and Chinese celebrities going global. The FashionReal team has been exploring new global fashion trends. In 2023, become the first professional fashion organization to conduct fashion visits in the Middle East and lead fashion executives on successful trips. In addition, in 2023, he successfully led many Chinese fashion presidents who were curious about the trend of the global fashion industry to visit important fashion, technology, Internet and celebrity courses in San Francisco, Los Angeles and Seattle.
In 2024, we received an invitation from the official brand of Australian Fashion Week for the first time, allowing us a limited number of spots to participate in the week. This fashion week will take place from May 13th to 17th, 2024, with numerous runway events featuring local designers, international buyers, media, and celebrities. Throughout the fashion week, there are also many lectures and group forums by key industry figures, making it the best time for global fashion buyers to explore the emerging fashion trends in the southern hemisphere.
Q: In Australia, which fashion brands and fashion lifestyle fields are the focus of investigation? What business opportunities are worth seizing?
1. Design style that advocates nature and urban inspiration
Nature and urban inspired style
2. Brands for environmental protection and sustainable development
Eco friendly and sustainable
3. Outdoor sports brands
Outdoor and sports
4. Fitness and Lifestyle Brands
Fitness and Lifestyle
5. Emerging designer brands
Emerging designer brands
6. Healthy organic beverages and food
Health conscious organic beverages and food
Australia boasts magnificent and diverse natural scenery, with spectacular red soil landforms, stretches of coastline, and abundant wildlife. These landscapes inspire fashion designers and are reflected in their works. Natural elements such as rich colors, textures, and forms are integrated into the design, presenting a combination of nature and modern cities. This fusion brings a comfortable and fashionable style, reflecting Australia’s unique lifestyle and environmental awareness. Brands such as Carla Zampatti, Zimmermann, Camilla and Marc, Sass&Bide, etc.
Australia is proud of its culture that values environmental protection and sustainable development. Here, brands such as Outland Denim, Biome, and Spell&The Gypsy Collective represent this value. They are committed to using environmentally friendly materials, fair production processes, and social responsibility to promote sustainable fashion and lifestyle. These brands not only consider environmental impacts in product design and production processes, but also actively participate in environmental initiatives and social responsibility projects, contributing to building a more sustainable future.
The FY23 impact report environmental project is being carried out by local Australian brands Spell&The Gypsy Collective.
The outdoor and sports industry in Australia has attracted much attention and has a long history of development. With magnificent natural scenery and abundant outdoor activity resources, Australia has become a paradise for outdoor enthusiasts and professional athletes. In this dynamic industry, some representative brands stand out, such as Rip Curl and Billabong, which are world-renowned surfing brands and set a benchmark for Australia’s surfing culture. Meanwhile, Kathmandu is one of Australia’s leading outdoor equipment and clothing brands, providing high-quality hiking, camping, and hiking gear. In addition, Lorna Jane is a brand dedicated to women’s sportswear, committed to providing fashionable and high-performance sports equipment for modern women. These brands not only have a broad market influence in Australia, but also enjoy a high reputation in the international market, adding luster to Australia’s outdoor and sports industry.
Australia is renowned for its healthy lifestyle and fitness culture. The people here love outdoor activities such as morning running, cycling, surfing, and yoga, while also emphasizing healthy eating and a balanced lifestyle. Australian cities offer a wealth of fitness facilities, such as gyms, parks, and coastal trails, allowing people to easily integrate into a healthy lifestyle. In the fields of fitness and lifestyle, some Australian brands are highly sought after. Among them, Lorna Jane is a brand that focuses on women’s fitness clothing, providing fashionable and high-performance sports equipment. KeepCup is a brand dedicated to reducing coffee cup consumption, providing reusable coffee cups and eco-friendly beverage containers. The Healthy Chef provides healthy food and cooking products, committed to promoting healthy eating and balanced nutrition. My Muscle Chef provides high protein, low calorie healthy meal delivery services, providing convenient solutions for people pursuing a healthy lifestyle. These brands represent Australians’ concern for health and lifestyle, committed to providing people with healthier and more sustainable lifestyle choices.
Australia has many eye-catching emerging design brands, representing the innovation and vitality of the country’s fashion industry. Some of these brands include Acler, known for its unique cutting and modern design style; Christopher Esber, a renowned Australian designer, is renowned for its minimalist lines and exquisite craftsmanship; Albus Lumen, a brand that emphasizes comfort and minimalist style, is highly sought after for its lightweight fabric and simple design; And Matin Studio, breaking through traditional women’s clothing brands, is popular for its fresh and lightweight design style. These brands blend innovation, uniqueness, and fashion sense, injecting new vitality and style into Australian fashion design.
In this era where lifestyle and health are gradually being accepted, fashion brands focus on comfort, sportiness, and high quality, providing consumers with diverse choices has become inevitable. In Australia, CSB (Cotton On Body) is renowned for its fashionable design and high-quality fabrics, focusing on providing comfortable and fashionable women’s sportswear and lingerie collections. Whether for fitness training or daily wear, CSB’s products can meet the comfort and fashion needs of modern women. ECHT is another Australian sports brand dedicated to providing high-quality and fashionable sports equipment. Its product line includes men’s and women’s sportswear, accessories, and equipment, known for innovative design and high-quality fabrics. ECHT’s products not only have excellent athletic performance, but also provide extremely high comfort, allowing fitness enthusiasts to freely and freely exercise. Both CSB and ECHT brands represent the essence of the Australian fashion industry, committed to providing consumers with comfortable, fashionable, and high-quality sports equipment, helping them have a more enjoyable experience in fitness and daily life.
In addition, many shopkeepers and lifestyle conscious fashion brands must examine Australia’s healthy organic beverage and food industry. Some well-known brands include Ceres Organizations, which offer organic food and beverages; Remedy Kombucha focuses on producing organic and fermented health drinks; Pureharvest provides organic plant-based milk and other natural foods; And Loving Earth, focusing on producing organic, vegetarian, and original foods. These brands are committed to promoting sustainable development and environmental concepts, providing consumers with healthier, natural, and organic food and beverage choices. Why they can make this category globally renowned, and how to do marketing and internet celebrity promotion in the field of healthy lifestyles are also worth exploring for our fashion executives and buyers this time.
Q: What are the highlights of the itinerary?
Official runway and events of the First Australian Fashion Week
Second independent designer brand visit
Third designer collection exhibition hall and showroom
Visit to the fourth largest chain fashion brand and enterprise
Lecture by the Fifth Fashion Opinion Leader/Fashion Expert
Visit to the Sixth Fashion College
Visit the seventh super beautiful natural scenery and experience local culture
Message from Natalie, Vice President of IMG, the organizer, titled “Bringing Australian Fashion to the World”
The quota for this study tour is extremely limited,
Please contact our study tour consultant as soon as possible for fashion CEOs and fashion buyers who want to register.
[Study tour time]
May 12-19, 2024 (8 days and 7 nights)
[itinerary details]
Obtain after registration
[Contact Number]
+86 13241851891
The final course and itinerary for this session are subject to actual circumstances
The final interpretation rights belong to FashionReal
