FashionReal 2024 Tokyo Fashion Study Tour Begins, Fashion Zero Distance!

Tokyo, the fashion capital of Asia and a gathering place for global fashion Super trends, has carefully prepared and aggregated high-quality fashion industry resources and fashion supply chain resources from multiple sides to create the 2024 True Fashion FashionReal Tokyo Fashion Study Tour. We are now officially registering and waiting for you to play Fashion!

The 2024 Tokyo Fashion Study Tour, from the initial route planning to the full implementation of the route, has fully utilized all its resources to create a domestic fashion study tour model and become a classic. This truly fashionable 2024 Tokyo fashion study tour will be accompanied by numerous fashion industry elites participating in this fashion study tour to visit world-class shopping areas, meeting your needs for competitive analysis, industry research, and store location selection. Explore the latest trends in consumer behavior and retail strategies, and gain valuable insights into the global retail landscape. Whether you want to expand your business or simply maintain a leading position, this shopping area provides rich learning and communication opportunities.

FashionReal hopes to contribute its modest efforts to the orderly and efficient development of the domestic fashion industry, and looks forward to more fashion industry practitioners expanding their horizons, elevating their patterns, making trends more pure, and allowing more business opportunities to erupt fiercely in this fashion study tour.

In addition, ADATRIA is one of Japan’s diversified fashion retail groups, with business areas covering multiple fields. By operating over 30 brands, the group meets the diverse needs of consumers from teenagers to those in their fifties, meeting the diverse needs of consumers of different ages. We first visited the representative lifestyle brand Nikoand, Then, in-depth discussions were held with the executive director of the group and executives from overseas business departments on topics such as supply chain, e-commerce, virtual live streaming, and employee marketing and training systems.

As an ancient company founded in 1919, Murata Dyeing initially focused on cotton yarn dyeing and has a rich history. After World War II, the production of fabric for green plum pajamas became popular, once occupying over 50% of the national market share. The company mainly engages in yarn dyeing of towels, household items, clothing fabrics, and handkerchiefs. In 1989, as a department of Murata Dyeing, the “Fern Grass Garden Indigo Dyeing Workshop” was established and is still in operation today. The company is known for its indigo dyeing and is recognized as a traditional Japanese craft. We listened to the studio manager’s sharing of the company’s history and the history of indigo dyeing, and personally experienced the traditional Japanese indigo dyeing process.

Selecting Japanese fashion industry brands, creating more business opportunities in the fashion industry, and building more cooperation opportunities between domestic fashion industry brands and international fashion industry trend creators. True Fashion FashionReal’s original intention remains unchanged, forging ahead. In 2024, True Fashion FashionReal Tokyo Time Travel invites you to play Fashion together!

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